Floric Brand Repositioning
Floric Polytech specialized in private labeling of decorative concrete products until they hired me to reposition their brand. We repositioned their brand as a national manufacturer of its own brand in new distribution channels.
The scope of work included building their brand identity including:
– Corporate graphic architecture
– Product packaging, including label and box designs
– Web site
– National print ads
Through my involvement within the concrete industry, I helped place Floric products with one of the largest distributor channel owners to the decorative concrete industry bringing Floric $10 million in my first year working with them.
A valued customer, Bill Shorey, recommended Rafael’s company to us. We noticed Rafael’s work when we witness Proline’s massive growth in a few months.
When he visited us and we learned that it was his company that had done Proline’s beautiful work, we hired him on the spot!
Rafael’s company developed a marketing strategy, rebranded our corporate presence, from our logo through our packaging.
Most importantly, due to his extensive personal network in our industry, he helped land a $2 billion distributor that brought us $10 million in new business. I highly recommend Rafael and his company!
Brent Strait
President & CEO
Floric PolyTech
